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Food Safety and Consumers

In a recent edition of Food Safety Magazine, an article titled “Shopping for Food Safety and the Public Trust” by Craig Harris, Ph.D., Andrew Knight, Ph.D., and Michelle R. Worosz, Ph.D. contained some interesting survey information. Of the 1,104 people randomly surveyed;

Public concern about food safety:

70% are very concerned about chemical and pesticide residue

68% are very or fairly concerned about foodborne illness

63% are very or fairly concerned about the safety of foods they eat

Consumer behaviors and food safety:

54% said they think about food safety when shopping at the grocery store

46% thought about food safety the last time they ate at a restaurant

43% said they do not buy certain foods because they are likely to be unsafe

(these numbers are even higher for households in which someone has food allergies)

Acceptability and willingness to pay:

74% would be willing to pay an additional 5% on their food bill if foodborne diseases could be reduced by 50%.

Those surveyed identified themselves (consumers) as the third most responsible group for food safety, behind the government and food processors.

Read the full article at http://www.fspc.msu.edu/Documents/
FoodSafetyMagazine_JuneJuly2006.pdf

Read Food Safety Magazine at www.foodsafetymagazine.com

http://www.fspc.msu.edu/Documents/
FoodSafetyMagazine_JuneJuly2006.pdf

Professors Harris, Knight and Worosz are associated with the Food Safety Centre at Michigan State University , http://www.fspc.msu.edu/




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